Doing proper research is crucial for spotting bad investments and potential gems. We simplify the process.

Investment Motto

Our guidelines for profitable investment


Company forms stock
Stocks are not pieces of paper, they are a representation of the company behind them. We use actual data figures to qualify our investments.


Track record shows the future
Investors has no way of knowing what a company will do in the future, and past performance gives us a preview of what the management is capable of.


Management controls your money
With our money in their hands, picking management that are open and treats shareholders right is crucial to us.


Do not ignore warning signs
If warning signs are present, we have to dive deep into the financial statements to find out the reason and determine if a company is suitable for investment.


Margin of safety from valuation
Our margin of safety depends on the purchase price vs its intrinsic value. Buying at a reasonable price protects our capital.


You make up half the equation
We believe the individual makes up half the equation of investing. Knowing your investment style and finding stocks that fit those style can make a world of difference.

Track Records

The internet is full of noise. We speak with our actions.


About Simple Investor

My name is John, and I am the founder of Simple Investor.

Through my business experience,, I came to combine aspects of business with investing. To succeed, one has to pick stocks like they are buying the business, and it only make sense to go in as much as possible when one is able to confirm such opportunity. You need to know what you are doing in order to do so.

Full analysis is a tool to select stocks base on fundamentals. It allows average investors to have an edge in the market.

The development of my full analysis prove to be a stroke of luck, allowing me to quickly identify and pick up great companies at rock bottom price in late 2016. Without having a standardize score sheet to quickly screen companies, I believe my returns would have been much more muted.

To learn more about full analysis and to subscribe, head over to our joint portal signup page.

Invest simply, invest with facts and you will go a long way.

2016 results

  • Initial value + Capital injection (12,000) - $81,750
  • End value - $90,833.63
  • Our return (including cash & injection) - 9.45%
  • STI return - 3.25%
  • 9
    Our 2016 performance (%)
    STI 2016 performance (%)
    Analysis in our comprehensive full analysis
    Items tracked in our full analysis